Komal Singh and Daniel Oliveira met while working at Amazon, where they focused on building products that primarily supported small-to-medium sized businesses. Although they felt that they were making progress on behalf of their customers, they recognized that their contributions were addressing a small portion of what is a much wider problem within the advertising landscape.

While digital advertising offers many ways for small businesses to succeed, the current path is not necessarily easy. Small businesses can be time and bandwidth constrained, do not always have access to the resources needed to create compelling content, and can find it difficult to evaluate true return on investment (ROI) since shoppers interact with their brand across channels. The industry is also constantly evolving, with many new digital channels joining the advertising landscape in the last decade.​

Komal and Daniel saw these challenges and wanted to be the one to address them. They share a passion for building great products, delighting customers, and are excited to launch 4XDigital with the mission to ensure that every dollar you spend advertising on digital channels helps grow your business.